Goop for your baby’s poop?
When Gwyneth Paltrow’s luxury wellness brand announced it was launching “The Diapér” on Wednesday — a “new disposable diaper lined with virgin alpaca wool and fastened with amber gemstones, known for their ancient emotional-cleansing properties” priced at $120 for a 12-pack — folks were dismayed but not surprised.
“Is this a SNL skit,” one person commented on Instagram, while another asked, “Is it April fools day?”
“Folks can’t afford gas, inflation crippling budgets for basic necessities, and a baby formula shortage ongoing. Way to read the room @goop,” a third wrote.
But on Wednesday night, the famously bougie brand has revealed in a press release that only one box of the precious diapers exist, “because they’re not really for sale.”
Goop wanted “to start a conversation about how much diapers cost,” sharing, “Despite the absolute necessity of diapers, in 33 states, they aren’t treated as an essential item. They’re taxed as a luxury good. Depending on the state, this sales tax can add between 1.5 percent and 7 percent to their cost.”
The faux Goop diapers were priced at $120, because that’s how much the diaper tax could cost families yearly.
“There was a lot of outrage,” Paltrow, 49, said in an Instagram video. “Good. It was designed to piss us off, because if treating diapers like a luxury makes you mad, so should taxing them like a luxury.”
Goop is partnering with Baby2Baby to push for a change in the diaper tax, with donations to the org also helping those affected by the formula shortage and other family issues.